What Makes Hosts Trust Airbnb? Antecedents of Hosts’ Trust toward Airbnb and Its Impact on Continuance Intention
نویسندگان
چکیده
منابع مشابه
Reputation offsets trust judgments based on social biases among Airbnb users.
To provide social exchange on a global level, sharing-economy companies leverage interpersonal trust between their members on a scale unimaginable even a few years ago. A challenge to this mission is the presence of social biases among a large heterogeneous and independent population of users, a factor that hinders the growth of these services. We investigate whether and to what extent a sharin...
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ژورنال
عنوان ژورنال: Journal of Travel Research
سال: 2019
ISSN: 0047-2875,1552-6763
DOI: 10.1177/0047287519855135